Microsoft Says Windows Phone 8 Is Like Xbox: Better For Being Late — And Dubs WP8′s Closeness To Windows 8 “A Huge Catalyst”

Microsoft is sounding very bullish about the Sisyphean challenge facing it in the smartphone space: to transform Windows Phone from an also-ran into a serious, top-three smartphone contender -- pointing to lessons learned from the Xbox launch on how to be an underdog and still end up as market leader. It also reckons it has "a huge catalyst" for selling Windows Phones -- in the form of Windows 8.